As a person who has worked in book (specifically eBook) marketing for a while, I’m starting to notice a startling disconnect.
Self-publishing authors are repeating the same marketing mistakes over and over again.
Every day I come across authors who overload their social media profiles, spam their followers, and then complain about the results. I come across authors who refuse to invest more than a few dollars in a eBook, but complain about exposure.(Consider that a traditional publisher has to spend thousands to market one book!)
This needs to stop.
Everyone involved in the self-publishing industry deserves better.
Getting to a Solution
Part of the solution involves two factors: time and education.
The first part of the puzzle is time. As I mentioned in another post, the self-publishing industry is still developing. It takes time for an industry to get its footing and gain acceptance in a society.
The other half of this puzzle is education.This is where I see the strongest disconnect and coincidentally the strongest opportunity for a solution. In my view, eBook marketing, self publishing, and indie publishing are not receiving the same level of detail and research as other forms of products. Ebook publishing and marketing is treated like a hobby or “get rich quick scheme” rather than a business. This view hurts everyone-readers, prospective authors, and the industry as a whole.
To help spark the conversation, I wanted to start a series of blog posts on addressing some of the marketing errors that I have come across.You can see those errors below. I certainly don’t have all of the answers, but I would like to spark the conversation so we can get better answers. Right now, the self-publishing industry is full of information, but short of implementation.
Let’s change that.
Errors in Planning
1. Not checking out the market or competition
2. Not creating a goal for their marketing efforts
3. Not spending enough money for their marketing efforts
Errors in Implementation
4. Not engaging in social media
5. Engaging in too many social media accounts
6. Spamming their followers
Errors in Follow-up
7. Not keeping track of their marketing efforts
8. Not updating their marketing plans on a basis
9. Not seeking to learn more about the business of publishing
10. Not improving with the next book
Photo Credits (Courtesy of Flickr/PhotoPin)
Photo 1: http://www.flickr.com/photos/soamplified/5633265669/
Photo 2: https://www.flickr.com/photos/kalexanderson/5888585442/
Photo 3: https://www.flickr.com/photos/inoxkrow/150080109/
Photo 4: https://www.flickr.com/photos/hadock/12137501845/